Data Visualisation

Right Data, Right Person, Right Time
In order to gain valuable insights from data, it is important to give the right person access to the right data at the right time. A dashboard is often the perfect tool for this. It is ideally suited for the clear display of (real-time) data at the main level and sends you signals and notifications so that you can make timely adjustments.

The main question for every dashboard

When creating a dashboard, the answer to the following question is of crucial importance: Who must make which decision at which frequency based on this dashboard?
By focussing on this question, it becomes clear what the preconditions of the dashboard must be to ensure it is tailored to the user.

Our solutions

Because the dashboarding requirements and options differ considerably from one organisation to the next, we offer a number of solutions:

  • Google Analytics dashboard
  • Maxlead basic dashboard
  • Klipfolio dashboard

Google Analytics dashboard
The most basic dashboard can be set up in Google Analytics. This is a relatively easy method of dashboarding that allows us to visualise Google Analytics data in a dashboard in a cost-effective way.

  • Simple and quick to set up


  • Limited options
  • Only works with Google Analytics data

Klipfolio dashboard
Of course, a standard dashboard is not the right solution for everyone. That is why we also offer custom dashboards. This allows us to develop a dashboard that is perfectly tailored to the needs of the user.

  • Data from almost all tools
  • Many different visualisation options
  • Option to have specialised dashboards per department or employee


  • Takes longer to set up
  • Requires more know-how

Maxlead basic dashboard
We see that many clients have a similar information requirement. We, therefore, offer a series of basic Klipfolio dashboards. This enables you to use a custom dashboard at short notice and at a competitive rate. Maxlead offers the following basic dashboards:

  • Analytics Ecommerce
  • Analytics Content
  • Ads
  • Facebook
  • LinkedIn
  • Twitter
  • Mailchimp & Copernica


  • Simple and quick to set up
  • The most important insights in one overview


  • Does not contain all tools
  • Graphs cannot be changed or personalised