Content and SEO

If you want to be found by search engines, you have to invest in high-quality content. Content is one of the most important pillars of SEO. It includes the text on your website, but also SEO elements such as title tags, meta descriptions, and alt tags. Maxlead examines which elements of your website we can optimise for SEO. In addition to increasing the visibility of your text, we also focus on images and videos.

Keyword research

If you want to appeal to your target audience, you have to know how your target audience thinks. ‘If you wish to persuade me, you must think my thoughts, feel my feelings, and speak my words,’ to quote Marcus Tullius Cicero. With the help of various tools and our years of experience, we research how your target audience thinks and what it searches for. We make sure you use the right wording on your website and in the SEO elements, so that you will be found through the right search terms.

Competitive Research and Share of Voice

It is important to be fully prepared in order to turn your SEO strategy into a success. Through online competitive research or Share of Voice, Maxlead finds out what (online) competitors you have, what topics they focus on, and how successful they are in Google. We map out your market share, research your opportunities and quick wins, and also research which topics you perhaps shouldn’t focus on.

Content Marketing

Want to take your content a step further? Read more about Content Marketing at Maxlead.