Event: Real Data-Driven Marketing with the Google Analytics 360 Suite

Take advantage of Google’s development power and near-perfect consumer cross-device data to leapfrog your competition.

Maxlead would like to invite you to our event about the Google Analytics 360 Suite. Join us on Wednesday the 19th of April at TQ Amsterdam for an afternoon filled with the latest updates from Google, practical business examples and a networking opportunity with online professionals from other brands.


A free event organised by Maxlead. Speakers by Google, de Bijenkorf, The Next Web and Maxlead. Get an insight in the entire Google Analytics 360 Suite presented by Google. Learn how Maxlead clients The Next Web and de Bijenkorf use the tools from the Google Analytics 360 Suite in their daily business.


Wednesday April 19th, 2017. Starting at 12:30 until 18:00 – Google Calendar link


We’re hosting the event at our client The Next Web’s brand new headquarters: TQ Amsterdam. This inspiring startup hub in the middle of Amsterdam can be easily reached by public transport. Parking is also available upon request. – Google Maps link


The available space for this event is limited. We will likely limit the number of attendees per company to two (2). The event is focussed on marketing management and solving strategic marketing challenges. The Google Analytics 360 Suite is Google’s paid marketing stack and is most appealing to companies with an online marketing budget which is spread across multiple channels that would benefit from advanced analysis and integration.

It is no longer possible to register for this event

Maxlead Google Analytics 360 Suite Event
The Event Program
12:30 – 13:00 – Welcome @TQ event space
13:00 – 13:30 – Organising for The Future of Digital Marketing

  • Speaker: Rick Dronkers, Head of Analytics @Maxlead
  • Challenges & solutions for proper data-driven marketing

13:30 – 14:00 – Google Analytics 360 @de Bijenkorf

  • Speaker: Niels Reijmer, Data Analyst @de Bijenkorf
  • How merchandisers at de Bijenkorf use Google Analytics Enhanced Ecommerce features

14:00 – 14:30 – Break
14:30 – 15:00 – End-to-end demo: the 360 Suite in action

  • Speaker: Eoin O’Carroll, Partner Manager Analytics 360 Suite @Google
  • A demo in which we walk through every product in the Google Analytics 360 Suite and see how they all work together.

15:00 – 15:30 – Optimize 360 @The Next Web

  • Speaker: Martijn Scheijbeler, Director of Marketing @TNW
  • How international publisher The Next Web uses Google Optimize 360 to increase conversion rates.

15:30 – 16:00 – Break
16:00 – 16:30 – Attribution 360 by Google

  • Speaker: Emanuele Inforzato, Analytical Lead @Google
  • How Google can (uniquely) help you solve the cross-device multi-channel attribution challenge.
  • understand the true customer journey in our interconnected multi-device world

1630 – 1700 – Closing talk (Recap)

  • Speaker: Rick Dronkers, Head of Analytics @Maxlead
  • Questions & discussion

1700 – 1800 – Drinks & Networking